314-776-1018
Digital Program
:15, :30 sec. digital spots shown before every movie See Examples
NEW 3-D Digital Spots
Same as digital ads but in 3-D!
See Examples
Concessions
Popcorn bags & Buckets, Soda cups, kiddie packs See Examples
In-Lobby Signage
Audio spots & signs throughout the lobbies See Examples
Print Products
Distribute flyers and coupons
See Examples
Internet
Banner ads placed on movie related websites See Examples
WELCOME TO HOLLYWOOD BRANDING
Movie Theater Ads
Brown College, the U.S. Army and Disney have one thing in common: Hollywood Branding. This agency has been specializing in providing free consulting, media plans and media buying services to various clients since its establishment in 2001. With different awards vouching for the quality and innovation of its movie theater ads, this advertising agency prides itself on the services it offers and considers itself a pioneer in simplifying cinema media.
The main motive behind the increase in the need for movie theater ads is that studies show that this form of advertising is more effective in comparison with the 40 other publicity stunts available in the market. The probable reasons behind this are that movie attendance had increased about 30% from the year 2008 to 2009, and the fact that viewers can't switch between channels to avoid advertisements.
Research conducted by Hollywood Branding proves that movie theater ads are cost effective and have unsuppressed recall rates. Plus, they target a larger sector of the population as people of different ages, qualifications, genders and income become exposed to the messages and ads all over the cinema. In addition, ads' visuals are enhanced by the theater's surroundings, thus many moviegoers seem to remember ads even after 24 hours had passed since their visit to the nearby theater.
At Hollywood Branding, movie theater ads are not limited to that small time slot on the big screen before the feature, because although this method was proven to be effective in keeping brands in consumers' minds, other ways of publicizing and promoting different products and service messages are available for use around the theater, starting from the main entrance and all the way to the concession stand.
Starting off from the movie theater's entrance/exit, sampling bins or stands can be set up to hand moviegoers different samples or coupons of the client's product. In addition, special leaflets with advertising messages can also be printed and distributed outside the theater or in the lobby. Moving inwards, clients can use standees, counter cards, static clings, mobiles, and danglers to be used to display their brands around the lobby and inside the theater.
Concession items such as popcorn bags and buckets, soda cups, and kid's trays and packs can have the clients' messages or brand logos printed on them so that consumers will have a small advertisement in their own hands. Moreover, peppy and attractive audio spots promoting clients' products can be recorded and played through the cinema's PA system in the lobby and restrooms.
Whether clients want their movie theater ads to spread regionally, locally or nationally, Hollywood Branding has the experience and facilities to accommodate all these. In addition, with its database containing every movie theater that has an advertising program in the United States, getting in touch with a theater house and signing it up is no problem. With the magic of movie theater ads, clients can reach out to the many people who defy the economic recession to have about 90 minutes of glamour at the theater.