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Digital Program
:15, :30 sec. digital spots shown before every movie See Examples
NEW 3-D Digital Spots
Same as digital ads but in 3-D!
See Examples
Concessions
Popcorn bags & Buckets, Soda cups, kiddie packs See Examples
In-Lobby Signage
Audio spots & signs throughout the lobbies See Examples
Print Products
Distribute flyers and coupons
See Examples
Internet
Banner ads placed on movie related websites See Examples
WELCOME TO HOLLYWOOD BRANDING
Movie Theater Advertising
Advertising is one of the most effective ways to persuade consumers to use or buy a certain product. Nowadays, advertisements can be seen everywhere, starting from the television and going all the way to billboards. However, studies show that the most effective way to keep a certain brand in consumers' minds these days is movie theater advertising. Hollywood Branding, an agency specializing in this form of advertising since 2001, offers different services to assure that its clients' brands receive the most exposure.
The agency has won different awards for its digital cinema spots that have been used in theaters nationwide, yet still continues to provide free consulting and affordable media plans and media buying services. With an aim to simplify cinema media, clients signing up for Hollywood Branding's movie theater advertising services will have their brands in the limelight without becoming hassled or losing any time.
In addition, studies prove that on-screen marketing is cost effective because it is less expensive than other advertising methods, especially when the cost per viewer burns down to a few pennies. Plus, despite the recession, cinema still draws more people to it in comparison with theme parks and major US sports events combined, thus focusing on movie theater advertising will provide the most benefit to different marketers.
At Hollywood Branding, producers and service providers can choose where and how they want their products and service messages to be displayed. One of the first places where clients can place their ads is the internet. The agency will help in placing banner ads on movie-related websites so that moviegoers will be familiar with the brands they may encounter being publicized at their local theaters.
Once at the theater, moviegoers will notice different methods of movie theater advertising in and outside the cinema. Starting at the entrance and the ticket booth, product messages can be delivered through print products such as flyers and coupons. Sampling bins or makeshift stands can also be set up in the lobby so that the theater's visitors can receive a sample of the original product, so as to purchase it later if they like it.
Inside the cinema's building, Hollywood Branding's movie theater advertising gimmicks such as standees, clings, danglers and more can be used, along with back-lit signs that can be designed to publicize a certain brand. The concession stand can also be used in advertising brands, for brands' logos and messages can be illustrated on popcorn bags, drink cups and other food containers. In addition, audio messages and ad jingles can be played in the lobby and restrooms.
Once inside the cinema hall and before the feature, Hollywood Branding's 15-30 second digital or 3D advertisement spots are aired. These have been proven to be the best and most effective way of implementing movie theater advertising because moviegoers tend to remember them for a very long time, sometimes up to a whole year. Plus, with visuals enhanced and no remote controls to skip them, commercials played on-screen capture moviegoers better than when shown on the television.
With their experience in developing movie theater advertising means, regardless of product, Hollywood Branding is ready to take on any project. Disney, the US Army and different state universities have already used this agency's services, and there is no doubt that it welcomes new clients along with their brands and services.