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Digital Program
:15, :30 sec. digital spots shown before every movie See Examples
NEW 3-D Digital Spots
Same as digital ads but in 3-D!
See Examples
Concessions
Popcorn bags & Buckets, Soda cups, kiddie packs See Examples
In-Lobby Signage
Audio spots & signs throughout the lobbies See Examples
Print Products
Distribute flyers and coupons
See Examples
Internet
Banner ads placed on movie related websites See Examples
WELCOME TO HOLLYWOOD BRANDING
Movie Theatre Advertising
One of the routines that people still have not given up is going to the theatre to escape their everyday problems and usual routines. With the numbers of moviegoers increasing annually, taking advantage of this occurrence for advertising different products is beneficial to both producers and consumers. Hollywood Branding brings its staff's expertise in movie theatre advertising to promote different service messages and brands to moviegoers across the United States.
Movie theatre advertising offers the most coverage for clients' brands while providing them with many advantages, such as lower advertising costs, a larger advertising target, year-around coverage, good recall rates and various visuals. Clients' advertisements will reach out to consumers from the minute they enter the door and all the way until their departure.
Hollywood Branding's movie theatre advertising services, however, start well before moviegoers actually visit their local cinema. Banners of different advertisements are placed on movie-related websites so that film fans will get a first look at the products which may be publicized at their nearby theatres.
At the theatre itself, movie theatre advertising takes different forms that can be used everywhere, starting from the ticket booth and all the way to the restrooms. At the entrance of the theatre, sampling stands or bins can be set up in order that film fans pick a sample and learn more about the brand for the sake of buying the original product from stores later on. Print products such as flyers and coupons can also be distributed to those entering or leaving the cinema's building.
Once inside, movie theatre advertising is done by using standees, counter cards, clings, mobiles and danglers which can be used in every corner or hanging from the roof of the cinema. Back-lit signs can also be used in different theatres along with pre-recorded audio advertisements that can be played in the lobby and restrooms while moviegoers are watching the movie. In addition, concession stands can help by giving out soda cups, kiddy packs and popcorn tubs with companies' brands printed on them so that consumers will be exposed to the brand even when they are watching the movie of their choice.
However, the most effective method for movie theatre advertising is by branding clients' messages on the big screen. Research proves that moviegoers tend to remember at least one of the brands advertised before the screening of any feature by 72.6% after a day. 64.3% after 1 week, and all the way to 18.6% over the period of 3-12 months. At Hollywood Branding, different digital spots that range from 15 to 30 seconds can be displayed as well as 3-D digital ads.
With an area coverage that extends all over the United States, clients using Hollywood Branding for their movie theatre advertising needs can choose to campaign locally, regionally or nationally because the agency's database contains the name of all the American cinemas that offer movie theatre advertising programs. In addition, due to the different methods in which clients may choose to publicize their brands and messages, there is a solution that would match every budget and advertising aim.